[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.esfr.cz\/dum-a-zahrada\/vsadte-na-tu-spravnou-napln\/#Article","mainEntityOfPage":"https:\/\/www.esfr.cz\/dum-a-zahrada\/vsadte-na-tu-spravnou-napln\/","headline":"Vsa\u010fte na tu spr\u00e1vnou n\u00e1pl\u0148","name":"Vsa\u010fte na tu spr\u00e1vnou n\u00e1pl\u0148","description":"Vyti\u0161t\u011bn\u00fdch materi\u00e1l\u016f je v\u0161ude kolem n\u00e1s plno. Kam a\u017e oko dohl\u00e9dne, v\u0161ude nalezneme n\u011bjak\u00e9 ty dokumenty, tiskopisy, formul\u00e1\u0159e, n\u00e1vody, ale tak\u00e9 plak\u00e1ty, fotografie a dal\u0161\u00ed a dal\u0161\u00ed tisky, i jejich\u017e pouh\u00fd v\u00fd\u010det by tu zabral v\u011bru hodn\u011b m\u00edsta. Tisknou soukrom\u00e9 osoby stejn\u011b jako \u00fa\u0159ady a firmy, tiskne se v mal\u00e9m i velk\u00e9m m\u011b\u0159\u00edtku. Jako bych […]","datePublished":"2019-05-27","dateModified":"2019-05-27","author":{"@type":"Person","@id":"https:\/\/www.esfr.cz\/author\/#Person","name":"","url":"https:\/\/www.esfr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"esfr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.esfr.cz\/wp-content\/uploads\/img_a350356_w1681_t1565243340.jpg","url":"https:\/\/www.esfr.cz\/wp-content\/uploads\/img_a350356_w1681_t1565243340.jpg","height":0,"width":0},"url":"https:\/\/www.esfr.cz\/dum-a-zahrada\/vsadte-na-tu-spravnou-napln\/","wordCount":442,"articleBody":"Vyti\u0161t\u011bn\u00fdch materi\u00e1l\u016f je v\u0161ude kolem n\u00e1s plno. Kam a\u017e oko dohl\u00e9dne, v\u0161ude nalezneme n\u011bjak\u00e9 ty dokumenty, tiskopisy, formul\u00e1\u0159e, n\u00e1vody, ale tak\u00e9 plak\u00e1ty, fotografie a dal\u0161\u00ed a dal\u0161\u00ed tisky, i jejich\u017e pouh\u00fd v\u00fd\u010det by tu zabral v\u011bru hodn\u011b m\u00edsta. Tisknou soukrom\u00e9 osoby stejn\u011b jako \u00fa\u0159ady a firmy, tiskne se v mal\u00e9m i velk\u00e9m m\u011b\u0159\u00edtku.  Jako bych sly\u0161el Karla Kryla a jeho p\u00edse\u0148 o tom, jak \u201evane v\u00edtr z pol\u00ed, vane v\u00edtr z rovin, z nekone\u010dn\u00fdch rol\u00ed tekou str\u00e1nky novin\u201c. O tom, jak \u201ezaplavuje Prahu poti\u0161t\u011bn\u00e9 smet\u00ed novin bez obsahu, novin bez pam\u011bti\u201c. A by\u0165 se doba zm\u011bnila, i leccos z toho, co se tiskne dnes, lze st\u00e1le je\u0161t\u011b ozna\u010dit za smet\u00ed. A to nejen co se obsahu vyti\u0161t\u011bn\u00e9ho sd\u011blen\u00ed t\u00fdk\u00e1. Probl\u00e9m dne\u0161n\u00edch tisk\u016f se toti\u017e m\u016f\u017ee t\u00fdkat i jejich kvality po technick\u00e9 str\u00e1nce. Jakkoliv doba pokro\u010dila a dokonal\u00fd tisk si m\u016f\u017ee dop\u0159\u00e1t dost mo\u017en\u00e1 ka\u017ed\u00fd, kdo si usmysl\u00ed, nen\u00ed v\u00fdjimkou, pokud se n\u00e1m do ruky dostane i n\u011bco, co je vyvedeno v\u00edce ne\u017e neum\u011ble. N\u011bkdy je takov\u00fd tisk t\u0159eba rozmazan\u00fd, n\u011bkdy je barva neodpov\u00eddaj\u00edc\u00ed realit\u011b, n\u011bkdy m\u00edsty prosv\u00edt\u00e1 nepoti\u0161t\u011bn\u00e1 \u010d\u00e1st archu.  Na vin\u011b tomu m\u016f\u017ee b\u00fdt tisk\u00e1rna, ale nejednou i \u0161patn\u011b zvolen\u00e1 n\u00e1pl\u0148 do n\u00ed. Jakkoliv by se to toti\u017e neznal\u00e9mu jedinci nemuselo zd\u00e1t pravd\u011bpodobn\u00e9, i n\u00e1pl\u0148 dok\u00e1\u017ee ovlivnit kvalitu toho, co je ti\u0161t\u011bno. Pozitivn\u011b stejn\u011b jako negativn\u011b. A proto v\u0161ichni, kdo u\u017e jsou s t\u00edmto obezn\u00e1meni, s\u00e1zej\u00ed na kvalitu. Nenech\u00e1vaj\u00ed se zl\u00e1kat pozl\u00e1tkem levn\u00fdch a snad jen na prvn\u00ed pohled zd\u00e1nliv\u011b kvalitn\u00edch druho\u0159ad\u00fdch n\u00e1pln\u00ed a vol\u00ed skute\u010dn\u011b kvalitn\u00ed n\u00e1pln\u011b od renomovan\u00fdch v\u00fdrobc\u016f, t\u0159eba PG-545. Proto\u017ee pr\u00e1v\u011b tato volba zaru\u010duje, \u017ee bude v\u0161e, co budou tisknout, dokonal\u00e9, \u017ee se za to nebudou muset styd\u011bt ani p\u0159ed ostatn\u00edmi, ani sami p\u0159ed sebou. S kvalitn\u00ed n\u00e1pln\u00ed se do\u010dkaj\u00ed dokonal\u00fdch v\u00fdtvor\u016f, jak\u00e9 jim mohou ti s\u00e1zej\u00edc\u00ed na lacin\u00e9 nekvalitn\u00ed n\u00e1hra\u017eky jenom z\u00e1vid\u011bt, plus toho vytisknou daleko v\u00edce a \u0161etrnost\u00ed t\u00e9 prav\u00e9 n\u00e1pln\u011b prodlou\u017e\u00ed i \u017eivotnost sv\u00e9 tisk\u00e1rny. A proto byste m\u011bli vsadit na kvalitu n\u00e1pln\u011b i vy. Stoj\u00ed to za to.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dum A Zahrada","item":"https:\/\/www.esfr.cz\/dum-a-zahrada\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Vsa\u010fte na tu spr\u00e1vnou n\u00e1pl\u0148","item":"https:\/\/www.esfr.cz\/dum-a-zahrada\/vsadte-na-tu-spravnou-napln\/#breadcrumbitem"}]}]