[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.esfr.cz\/dum-a-zahrada\/v-jednoduchosti-je-sila\/#Article","mainEntityOfPage":"https:\/\/www.esfr.cz\/dum-a-zahrada\/v-jednoduchosti-je-sila\/","headline":"V jednoduchosti je s\u00edla","name":"V jednoduchosti je s\u00edla","description":"Nezdaj\u00ed se v\u00e1m tak\u00e9 v\u00a0posledn\u00ed dob\u011b v\u0161echny webov\u00e9 str\u00e1nky tak trochu stejn\u00e9? Samoz\u0159ejm\u011b nemluv\u00edme te\u010f o obsahu, ale o designu. V\u011bt\u0161ina v\u00fdznamn\u00fdch firem, internetov\u00fdch port\u00e1l\u016f zn\u00e1m\u00fdch zna\u010dek, i jednotlivc\u016f zab\u00fdvaj\u00edc\u00edch se webdesignem, pochopila, \u017ee doby slo\u017eit\u00fdch web\u016f, se spoustou animac\u00ed, str\u00e1nek, podstr\u00e1nek a extern\u00edch odkaz\u016f, jsou minulost\u00ed. \u010cten\u00e1\u0159, obchodn\u00ed partner, z\u00e1kazn\u00edk, dnes nechce slo\u017eit\u011b hledat […]","datePublished":"2026-02-23","dateModified":"2026-02-23","author":{"@type":"Person","@id":"https:\/\/www.esfr.cz\/author\/#Person","name":"","url":"https:\/\/www.esfr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"esfr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.esfr.cz\/dum-a-zahrada\/v-jednoduchosti-je-sila\/","wordCount":387,"articleBody":"Nezdaj\u00ed se v\u00e1m tak\u00e9 v\u00a0posledn\u00ed dob\u011b v\u0161echny webov\u00e9 str\u00e1nky tak trochu stejn\u00e9? Samoz\u0159ejm\u011b nemluv\u00edme te\u010f o obsahu, ale o designu. V\u011bt\u0161ina v\u00fdznamn\u00fdch firem, internetov\u00fdch port\u00e1l\u016f zn\u00e1m\u00fdch zna\u010dek, i jednotlivc\u016f zab\u00fdvaj\u00edc\u00edch se webdesignem, pochopila, \u017ee doby slo\u017eit\u00fdch web\u016f, se spoustou animac\u00ed, str\u00e1nek, podstr\u00e1nek a extern\u00edch odkaz\u016f, jsou minulost\u00ed. \u010cten\u00e1\u0159, obchodn\u00ed partner, z\u00e1kazn\u00edk, dnes nechce slo\u017eit\u011b hledat informace, prod\u00edrat se lesem odkaz\u016f a klikat v\u00edc ne\u017e je nezbytn\u011b nutn\u00e9.Flat designDesignov\u00fd trend modern\u00edch webov\u00fdch str\u00e1nek se ub\u00edr\u00e1 k\u00a0v\u00fdrazn\u00e9 jednoduchosti. Tento trend je ozna\u010dov\u00e1n jako flat design, \u010dili ploch\u00fd design. Je prav\u00fdm opakem graficky a informa\u010dn\u011b p\u0159ebujel\u00fdch web\u016f z\u00a0dob ned\u00e1vn\u00fdch. Str\u00e1nky vy\u0161perkovan\u00e9 aktivn\u00edmi dynamick\u00fdmi prvky, mno\u017estv\u00edm odkaz\u016f a banner\u016f, slo\u017eit\u00fdm grafick\u00fdm designem, k\u0159ivkami a zaoblen\u00edmi na v\u0161ech mysliteln\u00fdch m\u00edstech, vyskakuj\u00edc\u00edmi animacemi \u2013 to byla realita webov\u00fdch prezentac\u00ed v\u00a0minul\u00fdch letech. Flat design tento trend zcela oto\u010dil.\u00a0V\u0161e na jedn\u00e9 stran\u011bModern\u00ed web je \u010dasto pouze jednostr\u00e1nkov\u00fd, co\u017e znamen\u00e1, \u017ee je cel\u00fd na\u010dten hned v\u00a0\u00favodu prohl\u00ed\u017een\u00ed, v\u0161echny podstatn\u00e9 informace vid\u00ed n\u00e1v\u0161t\u011bvn\u00edk webu na jedn\u00e9 stran\u011b, zobraz\u00ed je pouh\u00fdm rolov\u00e1n\u00edm str\u00e1nky. Z\u00e1le\u017e\u00ed pak jen na zv\u00eddavosti \u010dten\u00e1\u0159e, jestli si u jednotliv\u00fdch prvk\u016f rozklikne, nebo p\u0159ejet\u00edm my\u0161\u00ed zobraz\u00ed, roletku s\u00a0podrobn\u011bj\u0161\u00edmi informacemi.\u00a0Grafika jednoduch\u00e1, ale barev se neboj\u00edSamotn\u00e9 grafick\u00e9 zpracov\u00e1n\u00ed je hn\u00e1no k\u00a0jednoduchosti a\u017e minimalismu. Hrany a p\u0159echody z\u016fst\u00e1vaj\u00ed ostr\u00e9, informac\u00ed se zobrazuje v\u00a0z\u00e1kladu minimum a i podrobnosti se v\u011bt\u0161inou objevuj\u00ed v\u00a0jednoduch\u00e9m roletkov\u00e9m syst\u00e9mu. Neznamen\u00e1 to ov\u0161em, \u017ee by takto postaven\u00e9 weby p\u016fsobily primitivn\u011b. Dynamika str\u00e1nek z\u016fst\u00e1v\u00e1 zachov\u00e1na a tak se informace objevuj\u00ed, rozvinuj\u00ed nebo sl\u00e9taj\u00ed z\u00a0r\u016fzn\u00fdch stran. N\u00e1v\u0161t\u011bvn\u00edk webu je takov\u00fdmi informace upout\u00e1n hned p\u0159i jejich prvn\u00edm zobrazen\u00ed. Nav\u00edc modern\u00ed web se neboj\u00ed kombinovat barvy a t\u00edm p\u016fsob\u00ed pest\u0159e a dynamicky.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dum A Zahrada","item":"https:\/\/www.esfr.cz\/dum-a-zahrada\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"V jednoduchosti je s\u00edla","item":"https:\/\/www.esfr.cz\/dum-a-zahrada\/v-jednoduchosti-je-sila\/#breadcrumbitem"}]}]